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Predixa · Brand Kit
● Brand Kit · v2.4.1 · 2026-07-17

# Reproduce Predixa exactly as it is.

Reproduce Predixa, TMX's wallet-native prediction market at predixa.xyz: mark, colour, type, co-brand lockup. This is the design spec, not permission to run a placement. Every value matches the live product.

Download everything (zip) Essential marks · 4 files

The rule that matters most

In a paid placement, lead with the shield and predixa.xyz. The name only appears anchored to them, never alone.

● 01 · How to use this kit

## Reproduction, not approval.

Sections marked Hard rule are non-negotiable; everything else is the spec to match. Permission and the full terms live in the usage & trademark policy.

Questions, or a layout to sign off? team@tmx.info.

02● Which TMX is this

## Three brands, one house.

Three products, one house. Each owns one accent inside its own surfaces. This kit is Predixa; for the TMX umbrella or TMX DEX, use that product's kit.

TMX Ecosystem tmx.info Terracotta, both themes
Predixa predixa.xyz You are here Gold #FFB627 night, emerald #0E7A40 day
TMX DEX tribe-dex.com Cyan + jewel tones
Hard ruleAccents stay in their lane.

Predixa is gold (dark) / emerald (light). Never dress it in the umbrella's terracotta or DEX's cyan and jewel tones, and never put Predixa's gold on an umbrella surface. Reaching for a neon glow on Predixa is DEX's move, not ours.

On first mention, always pair "TMX" with a product name or the tmx.info domain.

03● Logo & wordmark

## The two-sided mark.

A shield with two facets, one gold, one green: yes / no, gold by night / emerald by day. Same mark on both themes; only the field behind it changes.

A four-leaf clover rests on the shield, green with a gold edge. It is part of the core mark, not an ornament, and ships inside every export below. Never redraw it, rescale it against the shield, or swap in a stock clover.

### The four assets

Flat · the primary mark
↓ SVG
3D · premium centerpieces
↓ PNG
Mono · one colour
↓ SVG ↓ Dark ↓ Light
Emblem · globe centerpiece
↓ Dark ↓ Light

The flat vector is the primary mark: ship it unless the placement is large enough for the 3D render to read. The 3D render is one asset for both themes. The mono mark and the globe emblem each ship a per-theme pair.

Asset | Use it when
--- | ---
Flat shield | Default. Navbars, ad centerpieces, print, small sizes.
3D shield | Premium centerpieces, large placements only. One asset for both themes.
Mono shield | One colour: stencil, cutout, watermark, emboss. Reversed (white) on ink, silhouette (black) on paper.
Globe emblem | Premium centerpieces. Dark globe on ink, light globe on paper.
Favicon | Browser tabs and small square slots: `favicon.svg` plus 16/32px PNGs. An iOS 26 "Liquid Glass" icon renders from this SVG via Apple's Icon Composer.

#### Do

- Place the full-colour mark on ink (`#0A0A0C`) or warm paper (`#F6F2E8`).
- Scale it uniformly and keep it crisp.

#### Don't

- Recolour, add a stroke, gradient-fill, or drop-shadow the mark.
- Place it on a busy photo with no calm anchor area behind it.

04● Clear-space & size

## Give it air.

Clear space on every side equals the height of the shield's short side. Nothing enters that zone: copy, another logo, a frame edge. The dashed box is the minimum; more is fine.

Hard ruleMinimum size.

20px tall on screen, 8mm in print. Below that the facets stop reading; use the favicon build (`favicon.svg`, `favicon-16/32.png`) rather than scaling the mark down.

05● Colour

## One accent, two daylights.

One accent, a different hue per theme. Dark is gold; light is emerald, the green facet of the mark, never a tinted gold.

⧉ Every value copies with one click: hex, RGB, the foil string, and each of its stops.

Accents
Predixa GoldOn dark
#FFB627
The accent. Pills, live dot, the one foil numeral, the italic clause. 11.3:1 on ink (AAA).
Deep GoldOn dark
#D79F1E
Small-text AA pair. Use for accent text under ~18px. 8.4:1 on ink (AAA).
Predixa EmeraldOn light
#0E7A40
The same roles, on paper. 4.8:1 (AA).
Deep EmeraldOn light
#0A5630
The same small-text pair, on paper. 7.9:1 (AAA).
Foil gradients · the italic clause
FoilOn dark
linear-gradient(135deg,#FFD89A,#FFB627,#E08F0F)
The italic-clause fill on ink. One clause per fold; never body copy or buttons.
FoilOn light
linear-gradient(135deg,#1FA85C,#0B6E39)
The emerald ramp of the same device, on paper.
Base neutrals (shared, both themes)
Ink field
#0A0A0C
Dark background. Never pure #000.
Paper ink
#F2F2F2
Type on dark. Never pure #FFF.
Warm paper
#F6F2E8
Light background. Never pure #FFF.
Warm ink
#16140F
Type on paper. Never pure #000.
Hard ruleGold never touches paper.

On the light field the accent is emerald only; gold `#FFB627` never appears there. No stacked colours, no rainbow data-viz. The foil gradient is for the single italic clause and the one display numeral only; never body copy or buttons.

Reproduce whichever field your placement sits in; campaigns lead in light (§08).

06● Typography

## Three families, one voice.

Inter: everything. Fraunces italic: the emphasis clause, once per fold, in the accent. JetBrains Mono: labels.

Inter · Display · 700clamp(40–84px) · −0.04em
Markets for what comes next.
Fraunces · italic 500 · opsz 14 · accent foilone clause per fold
what comes next.
JetBrains Mono · 50011px floor · 0.22em · uppercase
● Predixa · 02 / 08 · In development, Q3 2026
Type rules

- Single italic per fold. Italic body copy is forbidden.
- 11px floor for any readable label; never below the faint alpha (0.64 dark / 0.66 light).
- Fraunces is Medium Italic at weight 500, optical size 14. No static Medium exists upstream, so both are cut from the variable font. Optical sizes 72 and 144 are finer display cuts for print and campaign work, in the zip below.
- Install from the fonts zip below, or Google Fonts. Never substitute a lookalike.

Install the fonts

All three families as installable variable TTFs.

Install the fonts (zip)

07● Co-brand lockups

## Two marks, equal weight.

Build the lockup horizontally: two marks at equal optical weight, a thin neutral-gray divider between, clear space on both sides equal to the shield's clear-space unit. The lead brand decides the order.

Partner logo

Neither mark sits below its own minimum size (§04).

Hard ruleNever generate the lockup with AI.

Compose lockups by hand from the supplied vector marks. Don't recolour either logo, don't mix a stacked mark with a horizontal one, and don't let an image generator redraw the shield; it gets the facets, proportions, clear-space and clover wrong.

08● Ad laws · design slice

## Lead with the mark.

Hard ruleIn an ad, the name never travels alone.

Lead with the shield and predixa.xyz. In an ad the name appears only when anchored to both, never alone. A bare name is what an impersonator runs; the mark plus the real domain is how a viewer tells the genuine article apart. Inside owned surfaces (your site, docs, this kit) the name is used normally.

### The rest of the ad spec

- Lead in light. Campaigns default to warm paper, gold leading on dark and emerald on light, one accent per frame; reach for the dark frame only when the placement itself is dark.
- The CTA is an accent `predixa.xyz` pill (gold on ink, emerald on paper). Reinforce the real domain: buy only at predixa.xyz.
- Don't invent figures and don't name a competitor. Any number must be true, current, and sourced from the live product; if it can't be sourced, cut it.

● 09 · Do / Don't gallery

## Same rules, seen.

Don't
Predixa
Don't run the name alone in an ad. Without the mark and predixa.xyz, it reads like anyone's.
Do
predixa.xyz ↗
Do let the shield and the domain carry the name.
Don't
Don't put gold on the paper field.
Do
Do lead with emerald in light.
Don't
A whole sentence set in the foil gradient, which pulls every word into emphasis.
Don't foil body copy; emphasis stops meaning anything.
Do
Markets for what comes next.
Do foil the one emphasis clause per fold.
● 10 · Assets

## The source files.

The pack lives in `assets/predixa/`. These are the canonical exports; don't redraw or re-trace them. If a value here disagrees with the live brand source, the source wins.

Download the pack (zip)

File | Mark | Use
--- | --- | ---
`logo/predixa-logo.svg` | Colour shield, vector master | Default mark. The editable source.
`logo/predixa-logo-mono.svg` | Mono-black shield, vector | One-colour: stencil, cutout, watermark, emboss.
`logo/predixa-logo-256/512/1024.png` | Colour shield, raster | Where SVG isn't accepted.
`logo/predixa-logo-3d.png` (+512/1024) | 3D shield render | Premium centerpiece, ink.
`globe/predixa-globe-dark.png` (+512/1024) | Globe emblem, dark | Premium centerpiece, ink.
`globe/predixa-globe-light.png` (+512/1024) | Globe emblem, light | Premium centerpiece, paper.
`logo/predixa-logo-white.png` / `logo/predixa-logo-black.png` | Reversed / silhouette | White on dark; black stencil.
`favicon/` (svg, 16/32px, apple-touch) | Favicons | Browser tab, home screen.
`fonts/` (Inter, Fraunces, JetBrains Mono) | Webfonts | Bundled latin woff2; `install/` adds desktop variable TTFs.
`tokens.css` | Machine-readable tokens | CSS custom properties: colours per theme, foil, type, radius.
`TMX-predixa-assets.zip` | The whole pack | Every file above.
`TMX-predixa-essentials.zip` | Essential marks | Four marks: flat vector, 3D render, both globe masters.
`TMX-predixa-fonts.zip` | Installable fonts | Three families as desktop variable TTFs, with licenses and install notes.

### Naming & manifest

The shield is `logo/predixa-logo[-variant]` and the emblem is `globe/predixa-globe-{dark,light}`; `-mono` is the one-colour vector, `-white` / `-black` are the reversed and silhouette rasters, and numeric suffixes are pixel sizes. A `manifest.md` at the pack root lists every file and its use.

Predixa · Brand Kit · v2.4.1 · reproduction-only · 2026-07-17 · team@tmx.info